References for the rest of us!™

Are you intimidated and confused by computers? Do you find that traditional reference books are overloaded with technical details and advice you'll never use? Do you postpone important life decisions because you just don't want to deal with them? Then the For Dummies series of reference books is for you.

For Dummies reference books are written for those frustrated and hard-working souls who know they're not dumb, but find that the technical complexities of computers and the myriad of personal and business issues — and all the accompanying horror stories — make them feel helpless. For Dummies books use a lighthearted approach, a down-to-earth style, and even cartoons and humorous icons to dispel fears and inspire confidence. Lighthearted but not lightweight, For Dummies books are the perfect survival guide for anyone who finds themselves in difficult situations

Satisfied Readers

all figures are taken from a study by NOP World in 2004

• 85% of For Dummies readers report high satisfaction
• 89% of For Dummies readers are likely to recommend For Dummies to someone else
• 29% of For Dummies purchasers own 2 or more For Dummies books
• 1 in 5 adults in the UK are For Dummies readers
• 70% of adults in the US and 49% of adults in the UK are aware of the For Dummies brand
• For Dummies also has local publishing programmes in Germany, France, Benelux, Egypt (distributing to all Arabic speaking countries), Canada,Colombia (distributing to South America), China and Taiwan

A For Dummies custom book gives you…

1. High impact, cost effective marketing
2. A resource that educates customers about your products and services
3. A link with the world’s best-selling knowledge brand
4. The opportunity to customize: the book can include your logo, content and information
5. A differential from competitors which will provide a real ‘splash’ – For Dummies books are publicity friendly
6. A ‘value add’ that presents information using our tried and tested style – accessible in layout, free from jargon and with added humour
7. A unique outlet that has real potential to acquire new customers – For Dummies has a fan base all of its own
8. A high value stand-alone product – people don’t throw books away!

What you get for your money

• A sponsored For Dummies book
• Wiley provide a full service which includes: all editorial; the full For Dummies branding as it would appear in any of our retail publications; printing and delivery to one UK address
• We can also create copy, if you don’t have existing text, to use as a basis for the book
• All you have to do is provide your logo, company information and advert copy
• After receipt of this material the book can be available within 12 weeks

NB. You get the same team working on your book that works on every UK For Dummies publication.

Brand partnership with For Dummies

Link your, and your sponsor’s, brand with ours by having:

• Logos on the cover
• Company profile(s) and logo(s) on the inside of the front cover
• Up to two pages of adverts in the back of the book

NB. These can be used to assess the impact of your book, for example, by directing readers to a website or including a reader competition, etc

For Dummies is the world’s foremost knowledge brand because…

• the For Dummies brand is instantly recognizable – globally
• the For Dummies brand satisfies reader’s needs
• the For Dummies brand provides a consistent recipe
• the For Dummies approach is tried and tested as the right approach

 Dummies Demographics

Education

• 68% of For Dummies readers have received Further Education

Age

• 37% of For Dummies readers are between 18 and 34
• 39% of For Dummies readers are between 35 and 54
• 23% of For Dummies readers are 55+

Gender

• 52% of For Dummies readers are Male
• 48% of For Dummies readers are Female

Employment Status

• 70% of For Dummies readers are in full or part-time employment

 A Selection of Customer Testimonials

"Sheer genius" – IBM

“You know you’ve really made it when you achieve Dummies status!” – Handspring

“Adding the Dummies book to our cookware sets was our most successful bundle promotion – by far! It dramatically increased initial buys from our retail partners” – Te-Fal

“Feedback on the book is very positive. It is proving to be a very popular book with GPs” - Astrazeneca

“The inclusion of Lotus SmartSuite For Dummies within the SmartSuite package has been enthusiastically received by customers, press and partners alike. It genuinely enhances our customer’s experience with our applications with its informative and entertaining approach to learning.” –Lotus Development Corporation