Linda Zheng, Vice President and Finance Director

Linda is experienced in building new start-ups, bringing strong business, operational and financial experience and network to the team. Linda has worked with PWC, Barclays Capital and CGNU, the UK insurer, having P&L responsibility specializing in start-ups, project and operations management including business outsourcing. She has hands-on business experience of China, Brazil, South Africa, Dubai and Turkey on having worked on various joint venture projects and successfully launched several start up ventures such as assertahome.com and bluecyle.com. A qualified accountant, Linda has a First Class degree in Economics and Accounting from Bristol University, UK, a BSc in Physics from FuDan University in Shanghai (one of China’s top universities) sponsored by the Chinese Government, and an MBA from London Business School.